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Sunday, May 31, 2009

VOA in Iran

Roxana Saberi came to VOA last week to talk -- in Farsi --about her time in a jail in Iran on trumped up charges of spying. Saberi lived in Iran for six years --and worked for VOA some of that time -- and she knows the impact VOA's Persian News Network has. In fact, one in four adult Iranians is listening to PNN. PNN anchor Setareh Derakhshesh is no doubt as well-known in Iran as any of the American network anchors are in the United States.

But don't take it from me -- Haleh Vazeri, who studies media for the survey research company, Intermedia, told a conference at the Center for International Media Assistance last week that PNN is the the most successful example she knows about in reaching young people. (Intermedia does research for the Broadcasting Board of Governors.)

Finally, Jim Glassman's blog -- he's got it right. VOA is not in the image-building business -- we're in the news and information business!

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